Top 5 Emerging Packaging Industry Trends In 2020
When it comes to the biggest industries on the global scale, there’s no way to deny that packaging is one of the biggest industries that employ professionals from different fields; and, today it is one of the biggest industries in the world. The best thing about the packaging is the need, which means whenever a product is manufactured, the necessity of packaging arises. The packaging is an all-encompassing industry term for enclosing a product for protection during storage, distribution, transportation and sales and the industry trends and consumer trends have led it to a new high in 2020. In this article, we will highlight the most popular packaging industry trends of 2020, and one should not miss it.
Digital Printing
Digital printing is one of the most popular printing trends today that relies on computers for designing the packaging with attractive graphics and images. Digital printing is more efficient in creating the desired packaging compared to traditional mechanical processes, and the trend is likely to get more popular in the upcoming years.
Personalized Packaging
Imagine receiving a package with your name printed. Isn’t that enough to make you impressed? Well, customized packaging has revolutionized the conventional way of packaging in recent years, and recent reports reveal, the majority of brands love the idea of personalized packaging in order to grab the attention of the consumers. In other words, personalized packaging allows companies to promote themselves, which is undoubtedly an added advantage.
Eco-Friendly Packaging
Environment-friendly packaging has received support from likeminded people, and today it has become a popular trend across the globe. Amid various environmental crises such as pollution and global warming, it’s our duty to protect our planet with sustainable choices. Many companies have switched to environment-friendly packaging and became an example to others. As a result, it brought a wave of change in the industry, and many companies started using recyclable materials like biodegradable shrinks ad bio-plastics for a better tomorrow.
Minimalist Design
Since the industry trends are rapidly evolving, some people went on exploring alternative designs to grab the attention, and some of them followed the ‘less is more’ approach. If we are not wrong, you may have seen packaging with minimal design elements and information, which is aesthetically attractive. While some companies emphasised on printing graphics and product information, some followed minimalistic approach, and this comes in our list of top packaging trends for 2020.
Clean Labels
Access to information seems to be a priority for many. Representing all the information in a clear and precise way is a smart tactic to grab attention. Clean labels reveal all the necessary details about the product so that consumers can have an idea about everything. Clean label packaging has become very famous in food packaging, and this comes fifth in our list of emerging packaging trends of 2020.
The aforementioned packaging trends have created a buzz in the industry, and several reports reveal the packaging industry is likely to exceed the net value of $1 trillion in the upcoming years. We hope readers have got an idea about the emerging packaging trends, and it will be helpful.